Familon Digital CampaignFamilon
Edited 10-second video ads for two Familon campaigns — Black Friday and a seasonal product campaign — across square, horizontal and vertical formats for 10 store locations and online, with music selection.
A bedding retailer with raw product footage, size specs, and a brief that covered two separate campaigns: Black Friday and a seasonal product push. No script, no music — just footage from multiple store locations and a clear distribution goal across Meta placements.
How it came together.
Cut 10-second videos in three formats — square, horizontal, and vertical — for each location and online across both campaigns. Selected music that matched the brand's tone and carried consistently across all cuts. The result was a location-specific yet brand-consistent set of ads for 10 stores and online, delivered twice over.
Raw Material
Received raw footage and size specs — no script, no music. Assessed the material and mapped out an edit structure that would work across all three formats and 10+ location variants.
Edit & Music
Cut 10-second versions in square, horizontal and vertical for each location. Selected music that fit the brand's feel — warm, accessible, seasonal.
Location Variants
Produced individual cuts for each of the 10 store locations plus online — consistent in brand feel, specific in content.