Pssst! IdentityPssst!
Established a strong, recognizable brand presence that stands out in the B2B sales market.
Create a distinct and flexible brand identity for a sales outsourcing company that breaks away from corporate stereotypes. The challenge was to communicate professionalism without being boring.
This project started as my bachelor's thesis for my BBA in marketing.
How it came together.
Developed a bold visual identity centered around the "whisper" concept, using vibrant colors and dynamic typography to create a memorable brand voice. The "Stylescapes" approach helped the client visualize different directions, ultimately choosing a playful yet trustworthy aesthetic.
The new identity successfully differentiated Pssst! in a competitive market, leading to increased brand recognition and a stronger visual toolset for their sales team.