Pssst! Identity detailed view
brand identity2021

Pssst! Identity

for Pssst!

Overview

Established a strong, recognizable brand presence that stands out in the B2B sales market.

My Role

Brand DesignStrategyUI Design

Timeline

2021

Deliverables

  • •Logo Design
  • •Visual Identity
Pssst! Identity detailed view

The Challenge

Create a distinct and flexible brand identity for a sales outsourcing company that breaks away from corporate stereotypes. The challenge was to communicate professionalism without being boring.

This project started as my bachelor's thesis for my BBA in marketing.

The Solution

Developed a bold visual identity centered around the "whisper" concept, using vibrant colors and dynamic typography to create a memorable brand voice. The "Stylescapes" approach helped the client visualize different directions, ultimately choosing a playful yet trustworthy aesthetic.

The Results

The new identity successfully differentiated Pssst! in a competitive market, leading to increased brand recognition and a stronger visual toolset for their sales team.