marketing campaign2023
Saarioinen – Roiskeläppä 40v
for Saarioinen
Overview
High engagement on social media and renewed brand relevance among Gen Z.
My Role
Campaign StrategyCreative Direction
Timeline
2022
Deliverables
- •Campaign Strategy
- •Influencer Marketing
- •Social Media Advertising
The Challenge
Revitalize the 40-year-old "Roiskeläppä" pizza brand for younger audiences while retaining nostalgic value for older generations.
The Solution
Launched a multi-channel influencer campaign connecting skate culture with the iconic snack, bridging generational gaps through shared experiences.
The Results
The campaign successfully revitalized the brand image, generating significant organic conversation and engagement across social platforms.
Check out the music video for the campaign music