Saarioinen – Roiskeläppä 40vSaarioinen
High engagement on social media and renewed brand relevance among Gen Z.
Client
Saarioinen
Year
2023
Roles
Campaign Strategy, Creative Direction
Starting conditions
Revitalize the 40-year-old "Roiskeläppä" pizza brand for younger audiences while retaining nostalgic value for older generations.
Check out the music video for the campaign music
How it came together.
Launched a multi-channel influencer campaign connecting skate culture with the iconic snack, bridging generational gaps through shared experiences.
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The campaign successfully revitalized the brand image, generating significant organic conversation and engagement across social platforms.
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