Enabling constant product development, IDBM industry project

Woamy is an early-stage startup on a mission to change foam as we know it. They make a novel, biobased and plastic free foam that can for example, be used to replace Styrofoam. But new materials can be quite tricky to wrap our heads around. So they presented us with a challenge: How to revolutionize their marketing.

So, we envisioned a strategy to enable constant product development via generative AI. It's meant to generate potential use cases for any client problem through a chat interface. Users would explain their industry and application, and receive a use case personalized specifically to their need albeit fictional, but a potential one. Implementing it will make it easy for everyone to understand how to utilise the novel material and enable Woamy to gauge interest in the market and gather potential ideas for product development.