Hypement old logo and brand colors
brand identity2020

Brand Refresh

for Hypement

Overview

Modernized the visual identity to represent their growing presence in the marketing industry.

My Role

StrategyBrand DesignWeb Design

Timeline

October 2019-April 2020

Deliverables

  • •Brand Identity
  • •UI/UX Design

Project Links

View on Behance →

Key Metrics

30%
Increase in Brand Awareness
2.5x
Social Media Engagement
Hypement mobile app mockup
Hypement old logo design
Changes to the Hypement logotype
Hypement brand element
Hypement new visual style
Hypement web design component
Hypement old logo and brand colors
Hypement color palette details
Hypement logotype variations
Hypement animated logo
Hypement typography and layout
Hypement final new branding
Hypement brand assets and icons
Hypement marketing materials

The Challenge

Refresh the visual identity for Hypement, an influencer marketing agency, to reflect their evolution and market position.

The Solution

Redesigned the logo and established a new color palette that better represents the agency's modern approach to influencer marketing.

The Results

Successfully modernized the brand identity, creating a more professional and contemporary visual presence that aligns with their market positioning.